An app that is a direct competitor of Audiyo! The premise is the same. Audiyo!, however will do it better with a more engaging experience and more appealing and effective UI design.
If Audiyo! was going to be a Twitter but with sound, then I had to examine the experiences that made this social channel wildly successful. The core age group that Audiyo! is trying to reach is the same as Twitter's.
Again I had to dissect the user experience model to understand what goes behind the experience that will attract a large user base. Same core demographic.
Another successful image/video based social channel that has a large social community. Same core demographic.
Analyzing the elements helped me realize what features and functionalities I needed to consider to create an awesome social channel experience.
There has to be a home feed where the user can view posts, share posts, and comment. This promotes repeat app interaction which ultimately leads to a large user base acquisition.
The user has to be able to find and add people, which will widen the users reach thus promote app engagement. Ability to explore and discover content to further app engagement.
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I used social media channels like Facebook and email to acquire a large user pool. I then used a survey to find out what channels they used and how much time daily was spent on these social channels.
The sweet spot is the 18-24 age bracket that are on the social channels 2 hours or more on a daily basis. It would be interesting to find out what elements keep them engaged, and what motivates their use.
I used the information I gathered from the user interviews; noticing trends in reasons for social channel usage, what engages them, usage goals, and pain points, to create personas that will use the app differently enough to demonstrate the robustness of features and functionalities.
It’s a beautiful spring afternoon and Elijah is sitting on campus grounds with a small group of friends. They’ve laid out a blanket on the grass and they’re sitting in a circle just talking about their day. There are backpacks everywhere. One of Elijah’s friend is messing around on the guitar.
Elijah gets a notification on his phone that 2 people are listening to his Audiyo. He taps on the notification to see who is looking at his posts. He turns to the girl that he likes to show her a cool Audiyo that he saved(saved is easier to access than seeing a whole list of likes). She laughs. Elijah asks his friend with the guitar to play something, he records an Audiyo of himself singing and posts it.
The initial share preparation process involved a rectangular image box to accommodate the Audiyo dimensions. The categorizing method would require the user to label the Audiyo with pre-selected categories. The Tag People and Add Location would behave in the same way. It would take you to a different screen and then back to the Share To screen.The user also could choose to post to Listeners to send a CoLab to friends by toggling the secondary navigation on top.
I tested this flow with users and although they didn't mind the initial process, they thought this was more a modern and streamlined approach.Users also thought having channels/categories was limiting and suggested using hashtags.In this flow, the user is able to:
