I was an art director at top ad agencies creating smart compelling ads for major clients. Here are some examples of my work.
To highlight how fast Tylenol products work, a fictitious NASCAR team was created - Team Tylenol. Top NASCAR drivers Dale Earnhardt Jr., Jeff Gordon, Jimmie Johnson, Dale Jarrett, Kevin Harvick, Matt Kenseth and Elliot Sadler teamed together to try and solve why their most fierce opponent, Team Tylenol, was so fast.
Fans were invited to help solve the mystery of why the drivers kept losing to Team Tylenol. Was Team Tylenol fast because they cheat? As the season progressed, new puzzles were unlocked at virtual race tracks in the circuit.
The weekly games were in the spirit of the NASCAR experience. In Man The Grill, players were tipped off the someone hosting a tail gate party had secret information. To get the weekly puzzle piece, players had to find the tail gate party in the parking lot, then cook hamburgers without burning any of the patties.
Some game were more technical. In Remove The Restrictor Plate, players infiltrate the garage and search for clues by removing components from the car. All in all, each weekly game provide for an a fun and immersive interactive experience.
I created this outdoor subway platform campaign for a startup company called Been, a service that allows users to own their online activity and data, instead of giving it away for free to large internet companies.
This poster campaign was created for Earth Day. It features the iconic recycle icon in creative areas of nature.
This campaign was created for a startup makeup company based in New York. I was the Creative Director, overseeing the makeup and fashion styling of the models. I also wrote the headlines for all four concepts.
With the tagline: This is how it should feel, I created an immersive underwater experience by covering the interior of the S train with aquatic imagery.
